Lingerie Alley Blog

Presented by Laurela.com, the lingerie authority on the web.

Laurela.com Lingerie Videos

March29

Viewing your favorite lingerie brands and purchasing them online became so much easier with lingerie videos from Laurela.com Now, not only you can view the lingerie collections in detail, but you can also have an enjoyable experience of picking the styles that you like without any pressure and advice from an annoying salesperson behind your back.

Sailor Stripes Trend Has Finally Made it into Lingerie Fashions

March14

This spring is not going to be the first season when sailor theme and striped patterns continue to remain popular among fashion designers and across different brands. Whether you pick the sailor styles in the interpretation of Stella McCartney or prefer to shop on a budget and get Boston Proper version instead, the choices are yours and there are lots to choose from.
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However, it has not been until this spring that the sailor theme has finally made its way into Lingerie Fashions, something we’ve been all waiting for. We are pleased to introduce a brand new “Elegance Rigatelingerie collection from Lise Charmel, one of the finest French Lingerie brands. This collection was inspired by the so popular sailor trend with its striped patterns and casual summer laid back styles.

We particularly love the Off-Shoulder Chemise (pictured below). It is made of the very soft fabric with blue lace stripe prints all over and decorated with white floral lace and blue lace ribbon bow at the side – perfect for summer time off at home or on vacation.

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Another gorgeous piece that we especially loved  as part of the “Elegance Rigate” collection is a timeless Contour Bra (pictured below), made of the combination of white and blue lace, with blue lace tripes appliques sewn to the white lace base. This very unique bra is accomplished with meticulous attention to detail, which is very common to all Lise Charmel pieces.

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And finally, to compliment this Contour Bra, we suggest the most flattering panty style, a Lise Charmel Shorty (pictured below). The shorty has a sheer triangle central panel made of white lace and decorated with blue lace stripe appliques sewn over. Such charming details, as adjustable cinched sides, add a flirty touch to this piece.

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“Paris Sublime”, New Fabulous Collection from Lise Charmel

September2

This fall 2009, Lise Charmel has brought to us a wonderful collection done in pastel floral prints, called “Paris Sublime“. This elegant and feminine collection features such gorgeous pieces as Italian Bikini, Shorty and Demi Bra.

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Shorty, Lise Charmel, Paris Sublime Collection ($144.00 www.laurela.com)

The Shorty is done in soft luxe floral fabric with beige delicate tulle inserts featuring beautiful floral embroideries. The shapes and cuts are very flattering to a silhouette, and are designed to emphasize your natural beauty.

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Demi Bra, Lise Charmel, Paris Sublime Collection ($170.00 www.laurela.com)

The breathtaking Demi Bra is also accomplished in floral print fabric and is decorated with embroidered tulle details. This collection is truly a classic one and can be worn in any season. It is designed for those women who appreciate elegance and luxury and who want to celebrate themselves in chic style every day.

“Kriss Soonik”: a Designer Lingerie Brand from Estonia

June1

The name “Kriss Soonik” is new in the world of lingerie. It is the first designer lingerie brand from Estonia on a mission to create breathtakingly gorgeous lingerie for girl-hearted women.

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“Kriss Soonik” Lingerie Brand Logo (above)


Kriss Soonik Lingerie collections offer a new, fun and fresh interpretation of designer lingerie fashion, and also captures the very essence of trully feminine, but playful lingerie, nightwear and loungewear, designed to help you discover and express your sexuality in an elegant and chic way. The Kriss Soonik collections, made of exclusive handmade pieces, are bold and unique in being able to spice up the traditional world of lingerie without compromising on quality. It’s this meticulous attention to detail combined with fresh desinger ideas that make Kriss Soonik lingerie brand a grand entrance in the world of designer lingerie.

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Silk Nightgown, “Kriss Soonik” Lingerie Summer 2009 Collection (above)


The inspiration comes from the slogan “Simple Girls with Super Powers” and is influenced by Manga comics, superheroines and Jane Fonda as Barbarella! From career women to full-time mums and from Cinderella to Snow White, at the end of the day we are all just Simple Girls with Super Powers.

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Flirty Bra & Panty, “Kriss Soonik” Lingerie Summer 2009 Collection (above)


Kriss Soonik Summer 2009 Collection of exclusive handmade lingerie and loungewear has been inspired by dolls – gorgeous vintage paper dolls, crazy Junko Mizuno’s vinyl dolls, and the sexiest doll of all – Barbie. The memories that we have of our first dolls make us believe in the unbelievable helping us on the journey to become simple girls with super powers.

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Silk Robe, “Kriss Soonik” Lingerie Summer 2009 Collection (above)

New! 2009 “Glam” Collection from “Parah Beachwear”.

May20

You don’t have to travel to distant lands and exotic places in search of something unique this season. “Parah Beachwear” will bring the exotic lands to your door. The new Summer 2009 “Glam” Collection from “Parah Beachwear” is all about exotic glamour presented in the most sophisticated, fascinating and modern forms. The luxury, the perfection and the exclusivity are the main features of the new “Glam” Collection.

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Halter Bra & Bikini, 2009 “Glam” Collection by “Parah Beachwear” (above)


The beautiful floral prints are colorfull, vibrant and very feminine. The “Glam” Collection includes such pieces as a halter bra featuring molded fixed cups adorned with hardware at the bust. The halter bra top ties at the neck and has a clasp closure on the back. The low rise bikini bottom features soft construction for a perfect fit and provides moderate coverage in the rear.

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Floral One-Piece, 2009 “Glam” Collection by “Parah Beachwear” (above)


The “Glam” collection also includes a trully seductive printed cutout one-piece. Exclusive to Parah Beach collections placement print is very stylish and unique. The top features molded cups for shape and support. The back is open and finished with a clasp closure. The bottom offers a moderate coverage.

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Floral Caftan, 2009 “Glam” Collection by “Parah Beachwear” (above)


The complete look is achieved by adding this gorgeous polyester caftan, featuring an enlarged “Glam” Collection print to compliment your Parah Glam suit. The neck line has a tie and drop waist featuring a zebra print adjustable sash belt. You will trully feel like a goddess on the beach or at the swimming pool if you are able to add these beautiful pieces to your collection.

“Nicolita” – Cool Designer Swimwear with a Retro Attitude

May15

Nicolita” name has now become synonymous with “Caliente Handbags and Bikinis” – the “Nicolita” Brand slogan. But also,”Nicolita” means a young Cuban woman who is both mysterious and adventurous, as well as a romantic dreamer.

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“Nicolita” Swimwear & Accessories Brand Logo (above)


She is a jet setter who makes her way around the world looking for her next muse and, of course, the love of her life! “Nicolita” has her own style and originality and it will be present each season in the new designs of her handbags and bikinis.

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“Nicolita” Spring-Summer 2009 Collection, “Ciao Bella” Bikini (above)


One never knows if she will be stimulated by Havana, the waterways of Venice, the Eiffel Tower in Paris or the Miami beaches. Her travels are unlimited and so is her creativity. “Nicolita” is the hidden romantic in every woman. She is hoping to find her prince charming to come sweep her off of her feet! And she plans on looking sexy and sensual while she does it.

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“Nicolita” Spring-Summer 2009 Collection, “Set a Sail” Bikini (above)


As she travels, she hopes to encourage each and every woman to explore her inner self and to choose styles like never before. “Nicolita” handbags, bikinis and accessories are produced and distributed by Cuban American designer Nicole Sainz. ”Nicolita” Company headquarters are in Santa Ana, California.

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Nicole Sainz, the Designer and Founder of “Nicolita” Brand (above)

“Sabz”, Swimwear from Peru

May11

Ardimo SLR, the owner os SABZ Brand, was founded in 1992. Over more than 15 years, the company has continued to provide outstanding quality fashion swimwear products.

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SABZ Swimwear, Brand Logo (above)

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SABZ Swimwear – Spring-Summer 2009, Animal print bikini (above)


This has made SABZ the leading swimwear brand in Peru. Since its early days, all product lines earned market acceptance in the ladies wear segmentand every year SABZ experiences continuous growth.

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SABZ Swimwear – Spring-Summer 2009, Paisley print bandeau bikini (above)

The company is lead by business partners Ms. Sandra Delgado and Ms. Beatriz Salas. Ms. Delgado, an MBA graduate, leads the commercial and financial division, while Ms. Salas is an experienced Fashion Designer, who leads the fashion division overseeing product design and art work.

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SABZ Swimwear – Spring-Summer 2009, Paisley print bandeau bikini (above)


SABZ has an in-house experienced team of fashion designers, who under the direction of Ms. Salas, are continuously researching and developing new fashion styles, thus keeping abreast with the current fashion trends. Each season the SABZ brand strives for the right combination of colors, shapes, patterns and materials providing clients with unique and fashionable product lines and collections. At SABZ creativity never stops.

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SABZ Swimwear – Spring-Summer 2009, golden print bikini (above)

From the bigining to the end, every stage of the production process is closely supervized until the finished product is ready. The SABZ brand is constantly recognized in the swimwear industry. SABZ Summer 2006 and 2007 Collections were featured in in Fashion TV’s “Making of…” Through this continuous broadcast SABZ gained additional exposure to International Markets. Currently SABZ international distribution includes: USA, Mexico, Spain, Venezuela, Panama, Colombia, Chile, Puerto Rico and South Korea.

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SABZ Swimwear – Spring-Summer 2009, lurex thread turquoise bikini (above)


SABZ Spring – Summer 2009 Swimwear Collestion is about glamorous and sophisticated luxury. The colletion follows the most fashionable trends of this seacon: animal and boho prints, neutral colors, gold and silver metallics, fabrics with lurex threads, classic black and white.

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SABZ Swimwear – Spring-Summer 2009, black bandeau bikini (above)

The shiny chick fabrick combined with bold and polished accessories work together for the perfect classy look.

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SABZ Swimwear – Spring-Summer 2009, balconette bikini with flower detail (above)

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SABZ Swimwear – Spring-Summer 2009, animal print one piece (above)

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SABZ Swimwear – Spring-Summer 2009, animal print one piece with floral embroidery (above)

Parah S.p.A. – Couture Lingerie from Italy

May2

Founded by Edda Paracchini and Giovanni Piazzalunga in 1950 in Gallarate, a town near Varese in Northern Italy, as a small lingerie workshop, today Parah S.p.A. is one of the world’s leading producers of swimwear and underwear.

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Edda Paracchini & Giovanni Piazzalunga (above)

The Parah Group produces swimwear collections with the brand names Parah Noir, Parah Beachwear (men’s and women’s), Sabbia, Impronte and Off Limits Beachwear.

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Swimsuit & Pareo by “Parah Beachwear” (above)


In the underwear and lingerie sector, it makes the Parah Noir, Parah Underwear for men, and Parah Corsetry for women, and Off Limits Corsetry lines. Every year the company makes approximately one million pieces that are distributed at over 3000 points of sale in Europe and around the world, as well as flagship boutiques and partnership stores.

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Floral Push-up Bra & String Bikini by “Parah Off Limits Corsetry” (above)

Since the 1970s, for each new season Parah has proposed fashion collections that revolutionise the concept of swimwear, transforming it from a “technical item” into pure fashion. The company thus created the Euro bikini to inaugurate the era of the common currency, the “Plus Cup” bikini and the “B206″ in a size range with differentiated cups.

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Push-up Bra & Bikini by “Parah Noir” 2009 Collection (above)

In its lingerie lines, the company boasts innovative corsetry products such as the Lumière bra, the Aria push-up bra, “cage” lingerie and bras in a size range with differentiated cups.

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Swimsuit by “Parah Noir Beachwear” 2009 Collection (above)

Maaji Swimwear – Colombian Swimwear with Oriental Twist

April26

Founded in 2002, the Maaji Swimwear is dedicated to the design and production of the couture swimwear for women.

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Maaji Swimear, Brand Logo (above)

This impressive Colombian swimwear brand lead by Veronica Velez and Manuela Sierra, has as its main object offering its clients the products that combine exceptional quality, design and technology.

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Veronica Velez & Manuela Sierra, founders of Maaji Swimwear (above)


Maaji Collections are very eclectic and very conventional because they are designed for contemporary women that expect from swimwear not just utility, but also creativiy.

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Maaji Swimear, Oriental Print One-Piece (above)

The variety of colors, forms, sillouettes and fabrics deine the philosophy of Maaji brand. The result are unique product that bring a sense of enchanting fairy tale into everyday life.

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Maaji Swimear, Floral Print One-Piece (above)

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Maaji Swimear, Floral Print Bikini (above)

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Maaji Swimear, Two-tone Print Bikini (above)

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Maaji Swimear, purple wrap over top Bikini (above)

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Maaji Swimear, Silver Metallic One-Piece (above)

“Beauty & The Beach Hawaii” Swimwear – Say “Aloha!” to the Sun!

April21

The “Beauty & The Beach” company was founded by two women, Tami Snodgrass and Katie Wilson, who live on Maui, Hawaii and share a love of playing in the ocean and of anything fashion.

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“Beauty & The Beach Hawaii” Swimwear Logo (above)


They noticed a lack of swimsuit options when visiting a lot of their favorite shops and online stores, thus making them ponder “what is a girl to do in the middle of winter when planning her sunny getaway wardrobe?” “And where,” they asked, “could they find cute, fun accessories to complete the look?” They heard the women of the world’s cry for unique, flattering swimsuits, beach jewelry, cover-ups, hats, and bags and Beauty and the Beach was born.

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“Beauty & The Beach Hawaii” Swimwear, Solid One Piece (above)

The “Beauty & The Beach” Brand wants to cater to women of all ages and of many different tastes with a commonality found in a love for sun and style. Tami and Katie have created a spot where women from all over, at any time of year, can find a gorgeous look from head to toe with all of the accessories in between.

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“Beauty & The Beach Hawaii” Swimwear, Crochet One Piece (above)

Whether planning a cruise, spring break, a honeymoon, or are just lucky enough to live in a sunny spot, we have what you need to look great. Your fabulous fashion sense doesn’t have to stop when you leave for your vacation, it can follow you all the way to the sand, sun, and surf.

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“Beauty & The Beach Hawaii” Swimwear, Bikini Designed by Posh Pua (above)


As Tami and Katie are both long time Hawaii residents they want to give local swimsuit and jewelry designers a chance to show off their amazing work to women outside of Hawaii. They also want to give women who don’t live in Hawaii a chance to find swimsuits that are rare treasures and not just what everyone else has.

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“Beauty & The Beach Hawaii” Swimwear, Logo T-Shirt (above)

Tami and Katie have also created their own swimwear, jewelry, and cover-ups that is self-titled “Beauty and the Beach.” They are always on the lookout for talented local designers to feature on the website, especially those who are eco-conscious with their fabric choices.

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