Underprotection

Almost As Sustainable As Being Naked

Underprotection was founded in 2010 in Copenhagen by Sunniva Uggerby and Stephan Rosenkilde, a couple united by a shared conviction that the lingerie industry needed a sustainability reckoning. The idea originated even earlier — in 2005, when Uggerby was studying at the Copenhagen School of Design and Technology and was assigned to conceptualize a fictive design collaboration. She chose lingerie and imagined applying Fairtrade certification to intimate apparel. That school project became a real company, and the name itself encodes the mission: "Under" for lingerie, the closest layer to your body, and "Protection" for the commitment to protect the environment and the people who make the clothes.

What Makes Underprotection Different

Underprotection proves that sustainable fashion doesn't have to look like sustainable fashion. Where many eco-brands default to safe, muted aesthetics, Underprotection brings full-throated Danish design sensibility — bold prints, confident cuts, playful details — to collections made entirely from certified sustainable materials. They use GOTS-certified organic cotton, recycled polyester, and LENZING ECOVERO viscose across lingerie, swimwear, and loungewear lines. The brand earned B Corp certification, confirming that its social and environmental impact meets the highest independently verified standards.

Key Product Lines

The Organic Cotton Basics cover everyday needs with bralettes, briefs, and thongs in seasonal prints. Recycled Lace collections bring sustainable luxury to special-occasion lingerie. Swimwear made from recycled ocean plastic extends the mission to the beach. Loungewear offers organic cotton sets with the same playful design energy. Each collection is designed to be mixed and matched, encouraging customers to build a capsule wardrobe of sustainable intimates.

Who Underprotection Is Best For

Underprotection is for the sustainability-minded shopper who refuses to compromise on style. If you want your underwear drawer to align with your values without looking like a penance, this brand delivers. The Scandinavian design DNA appeals to those who appreciate clean lines, unexpected prints, and the confidence that comes from knowing your clothes were made responsibly.

Price and Sizing

Bralettes from $40 to $65, underwear from $18 to $35, swimwear from $55 to $110, loungewear from $45 to $90. Sizes run XS through XL. Available in over 120 stores across 15 countries, Underprotection has proven that sustainable lingerie can scale without compromising its principles.