PrimaDonna
Belgian engineering for full-figured women — A through I cup in style
The Engineering Powerhouse of European Lingerie
PrimaDonna was founded in 1865 in Schellebelle, Belgium — making it one of the oldest lingerie brands in the world. Originally a corsetry workshop, the company evolved through the 20th century into a specialist in full-figure lingerie, eventually becoming part of the Van de Velde group in 1993. Under Van de Velde's stewardship, PrimaDonna has become the European benchmark for luxury full-bust lingerie, combining Belgian precision engineering with fashion-house aesthetics to produce bras that provide extraordinary support without sacrificing beauty or comfort.
What Makes PrimaDonna Different
PrimaDonna approaches bra design the way a Swiss watchmaker approaches horology: with obsessive attention to engineering detail. Every PrimaDonna bra contains between 30 and 60 individual components, each one precisely calculated to work in concert. The underwires are proprietary, drawn from custom alloys that flex with body movement while maintaining shape. The cups use a multi-panel construction that distributes weight across the entire bra rather than concentrating it on straps or band. Side support panels, three-part cups, and graduated strap widths are standard across the range. The result is a bra that can support an I cup with the same apparent effortlessness that lesser brands achieve at a C.
Key Product Lines
Deauville is the franchise — a full-cup bra available in an enormous range of sizes and colours that has achieved near-legendary status among full-busted women. Its five-part cup construction provides shape and support that fit specialists frequently cite as the gold standard. Madison offers a similar construction in a fashion-forward lace. Orlando brings a more youthful, contemporary design. PrimaDonna Swim extends the engineering expertise to swimwear with proper underwire support in large cups. Twist is the trendier sub-line for a younger demographic.
Who PrimaDonna Is Best For
PrimaDonna is for any woman from an A to an I cup who wants a bra that is genuinely engineered rather than merely assembled. It is particularly life-changing for women in the F-to-I range, where the difference between a properly engineered bra and a scaled-up pattern is the difference between comfort and chronic back pain. If you have tried every brand and nothing quite fits, PrimaDonna's precision construction may be the answer.
Price Range
Bras from $85 to $140, underwear from $35 to $65, swimwear from $90 to $160. Premium pricing that reflects the 160-year heritage and component-intensive construction of every piece.
Size Range
Bras from 32A to 46I, with most styles available across the full range. This combination of breadth and consistency is unmatched in European luxury lingerie.