Pour Moi
Fashion-forward lingerie at high street prices with surprising range
The High Street Brand Punching Above Its Weight
Pour Moi was founded in 2007 in Burnley, Lancashire, with a mission to democratize fashion lingerie. While competitors at the high street price point offered functional but forgettable basics, and competitors with fashionable designs charged premium prices, Pour Moi saw an opportunity to deliver trend-driven lingerie at prices that required no deliberation. The brand has since grown into one of the UK's most popular online lingerie retailers, building a loyal following among women who want their underwear to feel exciting without requiring a financial conversation.
What Makes Pour Moi Different
Pour Moi's superpower is its combination of breadth and accessibility. The brand offers an enormous range of styles — from everyday t-shirt bras to elaborate lace plunge sets, from simple cotton briefs to fashion-forward bodysuits — across a size range that spans 30A to 44K. That range, combined with price points that rarely exceed fifty pounds, makes Pour Moi one of the most democratic fashion lingerie brands in the market. They release new styles and colorways with the frequency of a fast-fashion retailer but maintain consistent quality standards that keep customers returning.
Key Product Lines
Amour is the bestselling range, featuring French-inspired lace in a rotating palette of colours with matching knickers, suspender belts, and chemises. Revolution offers seamless, second-skin basics. Viva brings bold colours and sporty detailing. St. Tropez covers swimwear with the same emphasis on size range and affordability. Pour Moi? Energy is their activewear line, including sports bras up to a K cup. Their Fuller Bust range ensures that plus-size styles receive the same design attention as core sizes.
Who Pour Moi Is Best For
Pour Moi is ideal for the woman who wants to refresh her lingerie drawer regularly without guilt — who enjoys having options, variety, and a bit of fashion in her everyday underwear. It is particularly strong for fuller-busted women on a budget, as the brand offers genuine fashion designs in sizes that most affordable competitors simply do not produce. If you want a new lace set for a night out without spending more than dinner itself costs, Pour Moi delivers.
Price Range
Bras from $18 to $48, underwear from $8 to $22, swimwear from $20 to $50. This is firmly high-street pricing, making Pour Moi one of the most accessible entries in fashion-forward lingerie.
Size Range
30A to 44K in bras, with underwear from UK 6 to 22. Swimwear in a comparable range. This breadth at this price point is genuinely remarkable.