MeUndies

The Subscription That Made Underwear Fun Again

MeUndies was founded in 2011 by Jonathan Shokrian and Barak Diskin after a quintessentially mundane moment of frustration: Shokrian was packing for a European trip and realized he simply didn't have enough decent underwear. More importantly, he couldn't think of a single good place to buy any. The department store experience was clinical, the mall brands were overpriced for what they offered, and nobody was making underwear exciting enough to care about. MeUndies launched as the first online underwear subscription, turning the most forgettable purchase in a man's wardrobe into something people looked forward to receiving. Over 15 million pairs later, the brand has proven that underwear can be a genuine source of joy.

What Makes MeUndies Different

MeUndies built its empire on two pillars: fabric and fun. The fabric is MicroModal — a fiber derived from sustainably sourced beechwood trees that is three times softer than cotton, naturally temperature-regulating, and remarkably durable through hundreds of washes. The fun comes from the prints: every month brings new limited-edition designs — tacos, dinosaurs, abstract art, holiday themes, pop culture references — that have turned underwear into a collectible. The brand's MatchMe feature lets couples wear matching prints, a concept that sounds gimmicky on paper but has become one of MeUndies' most beloved features.

Key Product Lines

MicroModal Basics cover the everyday essentials: boxer briefs, trunks, briefs, bikinis, thongs, and boyshorts in solid colors. Print of the Month delivers limited-edition designs on a subscription basis. Bralettes and bodysuits bring the same fabric to women's tops. Lounge includes joggers, shorts, and robes. Feel Free is their all-day comfort bra line. Socks round out the brand's commitment to owning the basics drawer.

Who MeUndies Is Best For

MeUndies is for anyone who has ever wanted to feel genuinely happy about putting on underwear. The brand appeals to playful personalities, couples who find connection in small shared rituals, and comfort-driven buyers who have discovered MicroModal and can never go back to cotton. The subscription model serves people who hate shopping for basics and just want good underwear to show up regularly.

Price and Sizing

Underwear from $16 to $26, bralettes from $32 to $44, loungewear from $48 to $78. Sizes from XS through 4XL. Membership pricing offers 20-30% savings. The value proposition is compelling — premium fabric and original designs at mid-tier pricing, especially with subscription discounts.