Lunya
Luxury sleepwear engineered with technical fabrics for the best sleep of your life
The Brand That Made Getting Dressed for Bed a Real Thing
Lunya was founded by Ashley Merrill in 2014 after a revelation that seems obvious in hindsight: we spend a third of our lives sleeping, yet most people wear worn-out T-shirts and decade-old sweatpants to bed. Merrill, who had worked in venture capital and brand development at Evolve Media, recognized that sleepwear was one of the last untouched frontiers in premium apparel. She started the company from her living room while pregnant with her first child, channeling the now-or-never energy of impending motherhood into building what would become the definitive name in modern sleepwear.
What Makes Lunya Different
Lunya approaches sleepwear with the same technical rigor that athletic brands apply to performance wear. Their proprietary fabrics are engineered for specific sleep benefits: washable silk that regulates body temperature and wicks moisture, pima cotton with antimicrobial properties knitted into the fiber, and cool-to-the-touch modal blends that keep hot sleepers comfortable. Every piece goes through what the brand calls "sleep-tested" development — real testing for temperature regulation, freedom of movement, and comfort across sleep positions. The result is sleepwear that doesn't just look luxurious but genuinely improves how you sleep.
Key Product Lines
The Washable Silk Set is the brand's crown jewel — pajamas made from a proprietary silk that can go in the washing machine, eliminating the dry-cleaning barrier that keeps most people from sleeping in silk. The Restore Pima Cotton Collection uses organic pima with naturally antimicrobial properties. The Cool Collection targets temperature regulation with moisture-wicking knits. Lahgo, Lunya's men's line, extends the same philosophy to men who deserve better than boxers and old concert tees.
Who Lunya Is Best For
Lunya is for anyone who considers sleep a priority rather than an afterthought. Hot sleepers, fabric-sensitive individuals, and anyone who has ever woken up tangled in uncomfortable pajamas will find Lunya revelatory. The brand's brick-and-mortar stores, designed to look like bedrooms rather than retail spaces, reflect the philosophy that getting dressed for bed should feel intentional and personal.
Price and Sizing
Pajama sets run from $148 to $278, with individual pieces from $68 to $178. This is unambiguously premium sleepwear, priced to reflect the technical fabrics and thoughtful construction. Sizes range from XS through XXL.