Intimissimi
Italian everyday lingerie with European flair at accessible prices
Italy's Answer to Everyday Lingerie
Intimissimi was founded in 1996 in Verona, Italy, as part of the Calzedonia Group, the same conglomerate behind hosiery giant Calzedonia and swimwear brand Tezenis. From its first store in the medieval streets of Verona, Intimissimi set out to do something deceptively difficult: bring genuine Italian design sensibility to lingerie at prices that ordinary women could afford without calculation. Two decades and more than 1,600 stores across 50 countries later, the brand has become the most widely available Italian lingerie label in the world, offering a taste of European elegance that is often the first encounter many women outside of Italy have with Italian intimate apparel.
What Makes Intimissimi Different
Intimissimi occupies a rare position in the global lingerie market: it looks and feels like a brand that should cost significantly more than it does. The designs carry unmistakable Italian DNA — fluid lines, rich lace, jewel-toned colour palettes, and a romantic sensibility that is distinctly Mediterranean. The brand benefits from the Calzedonia Group's massive vertical integration: the parent company controls fabric mills, manufacturing facilities, and retail operations, allowing Intimissimi to use premium-quality Italian lace and fabrics at price points that independent brands cannot match.
Key Product Lines
Italian Lace is the signature collection, featuring bras, briefs, and bodysuits in lace sourced from Italian mills. Silk & Lace combines real silk with delicate lace overlays for pieces that feel far more expensive than their price tags suggest. Cotton covers everyday basics with Italian fit and finishing. Ultralight offers seamless, invisible bras and underwear for under fitted clothing. Sleepwear brings the same design attention to pyjama sets, chemises, and robes. Seasonal collections introduce limited colourways and special fabrics.
Who Intimissimi Is Best For
Intimissimi is ideal for the woman who wants European lingerie aesthetics without European luxury pricing — who appreciates lace, romance, and design but shops on a high-street budget. It is a strong entry point for women who have never ventured beyond their local department store and are curious about what Italian lingerie feels like. The brand is also excellent for gifting, as the stores are beautifully designed, the packaging is elegant, and the prices are gift-friendly.
Price Range
Bras from $25 to $60, underwear from $8 to $25, bodysuits from $35 to $70, sleepwear from $40 to $90. This is genuinely accessible pricing for the level of design and fabric quality on offer.
Size Range
Bras from 32A to 38D in most styles, with some styles extending slightly further. Underwear in XS to XL. The range is more limited than specialist brands, reflecting the brand's focus on core sizes at volume pricing.