Honeylove
Next-generation shapewear with targeted compression and chic design
From EDM Stages to Shapewear Revolution
Honeylove was born from a problem most shapewear brands had ignored for decades: compression garments that actually looked good and stayed in place. Founded by Betsie Larkin in 2018, the brand has an origin story unlike any other in intimate apparel. Larkin spent the first decade of her career as an EDM artist, touring five continents and collaborating with artists like Armin van Buuren. Constantly frustrated by shapewear rolling, shifting, and bunching under her stage outfits, she decided to solve the problem herself. A Kickstarter campaign in February 2018 raised $300,000 against a $30,000 goal, confirming that millions of women shared her frustration.
What Makes Honeylove Different
Honeylove's core innovation is targeted compression with built-in boning and structure. Unlike traditional shapewear that relies on uniform squeeze-everything-tight construction, Honeylove uses flexible boning panels and zoned compression that smooth specific areas while allowing full range of motion. The result is shapewear that stays anchored in place throughout the day without rolling down at the waist or riding up at the thighs. Their pieces are also designed to be visible — thoughtful necklines, modern cuts, and elevated colorways mean these can function as standalone tops, not just hidden layers.
Key Product Lines
The SuperPower Short is the flagship product — a mid-thigh shaper with built-in boning that smooths from waist to leg without rolling. The CrossOver Bra uses an innovative criss-cross design that lifts without underwire. The LiftWear Tank combines bra support with smoothing compression in a single piece. Their Silhouette Dress and outerwear-adjacent pieces push Honeylove beyond traditional shapewear into fashion-forward territory.
Who Honeylove Is Best For
Honeylove is ideal for anyone who has given up on shapewear because it never stayed in place. If you've spent meetings tugging at rolling waistbands or avoided shapewear entirely because the discomfort wasn't worth the smoothing, Honeylove directly addresses those failures. The brand is particularly strong for event dressing and everyday professional wear where a clean silhouette matters. Y Combinator-backed and engineer-tested, this is shapewear built by someone who actually wears it.
Price and Sizing
Pieces range from $49 to $99, positioning Honeylove in the mid-to-premium shapewear tier. Sizes run from XS through 3XL, with the brand consistently expanding its range based on customer feedback.