Harper Wilde
Simple, affordable bras without the nonsense -- subscribe and save
Named After Empowered Women, Built for Every Woman
Harper Wilde was founded in 2017 by Jenna Kerner and Jane Fisher, who met as MBA students at the Wharton School and bonded over a shared frustration that would become the company's founding principle: bra shopping is unnecessarily terrible. The embarrassing in-store fittings, the pushy sales tactics, the $70 price tags for bras that offered nothing special — Kerner and Fisher questioned why the entire experience had to be so painful. They named the brand after two women who refused to accept the status quo: Harper Lee and Laura Ingalls Wilder. Then they set out to strip bra shopping down to what it should be: simple, affordable, and judgment-free.
What Makes Harper Wilde Different
Harper Wilde's radical act is simplicity. While other direct-to-consumer brands have disrupted lingerie with data, technology, or design innovation, Harper Wilde disrupted it by removing friction. They launched with three styles at one price point. No push-up padding, no complex engineering, no fashion-forward seasonal collections — just well-made everyday bras at fair prices, available through a home try-on program that eliminated the fitting room entirely. Their "Recycle, Bra" program has saved over 30,000 bras from landfills, and 1% of all proceeds go to Girls Inc.
Key Product Lines
The Base Bra is the everyday T-shirt bra — lightly lined, wire-free in select styles, designed to be comfortable from the first wear without a break-in period. The Bliss Bra is their wireless option for light-support days. The Base Sports Bra and Bralette round out a deliberately small lineup. Harper Wilde resists the urge to expand into dozens of SKUs, believing that a curated selection of well-made basics serves customers better than an overwhelming array of choices.
Who Harper Wilde Is Best For
Harper Wilde is for the no-nonsense bra shopper who wants something comfortable, well-made, and affordable without wading through a hundred options. It's the anti-Victoria's Secret: no angels, no fantasy, no guilt. The brand is particularly strong for young women buying their first "real" bras, budget-conscious shoppers who refuse to compromise on quality, and anyone who finds the lingerie industry's complexity exhausting.
Price and Sizing
Bras from $35 to $50, with bundle discounts bringing the per-bra price lower. Sizes from 30A through 44G — a range that's notable at this price point. The accessible pricing is deliberate: Kerner and Fisher believe that a well-fitting bra shouldn't be a luxury purchase.