Gooseberry Intimates
Romantic lace sets that went viral on Instagram
The Bali-Born Brand That Conquered Instagram One Lace Set at a Time
Gooseberry Intimates was founded in 2012 by Pascale Leclere, a French fashion veteran who had relocated to Bali with her family and discovered a surprising gap in the island's retail landscape: refined, romantic lingerie. Drawing on her background in luxury fashion merchandising across the world's fashion capitals, Pascale began designing intimate pieces as a personal project — delicate lace sets that blended the elegance of French lingerie with the relaxed sensuality of Bali. What started as a passion project became a global phenomenon when the brand's signature lace pieces began appearing on Instagram influencers, creating a viral wave that turned Gooseberry into one of the most recognizable lingerie brands on social media.
What Makes Gooseberry Different
Gooseberry Intimates occupies a unique position: luxury-quality lace lingerie handmade in Bali by skilled artisans, at prices more accessible than European luxury houses. The brand benefits from Bali's extraordinary textile craftsmanship — generations of artisans skilled in intricate lacework and hand-finishing techniques that would cost significantly more in Europe. Each piece features delicate scalloped edges, sheer lace paneling, and romantic silhouettes that photograph beautifully (a deliberate design consideration in the Instagram age). Now co-led by Pascale's daughters, Chine and Adela, the brand maintains its founding commitment to Fair Trade production practices.
Key Product Lines
Lace Sets are the brand's bread and butter — matching bralettes and briefs in seasonal colorways that range from bridal whites to deep jewel tones. Bodysuits bring the same lace craftsmanship into one-piece silhouettes perfect for layering or wearing alone. The Bridal Collection has become a destination for brides seeking honeymoon and getting-ready lingerie. Swimwear extends the romantic aesthetic to the beach with crochet and textured designs.
Who Gooseberry Is Best For
Gooseberry is for the romantic — the woman who wants her lingerie to feel like a love letter, not a utility. The brand's visual identity, saturated with golden-hour light and tropical backdrops, appeals to dreamers, travelers, and anyone who sees lingerie as an expression of femininity and self-celebration. The bridal collection is particularly strong for destination weddings and honeymoons.
Price and Sizing
Bralettes from $69 to $120, underwear from $45 to $75, sets from $100 to $180, bodysuits from $95 to $165. Sizes run XS through XL. The pricing positions Gooseberry in the premium tier — more than fast fashion, less than Parisian luxury houses, with handmade quality that justifies the investment.