For Love & Lemons
LA-born bohemian lingerie and clothing with a cult Instagram following
From a Wyoming Lemonade Stand to LA's Most Coveted Lingerie Label
For Love & Lemons was founded in 2010 by lifelong best friends Laura Hall and Gillian Rose Kern, who met at age eleven and bonded over the kind of big dreams that little girls aren't supposed to take seriously. The brand's name is a nod to the lemonade stand they ran together as kids — a fitting origin for a company built on friendship, naivete, and the stubborn belief that two waitresses from Jackson Hole, Wyoming, could build a fashion empire. After Kern studied fashion at FIDM and interned in Australia, the pair moved back to Wyoming, took waitressing jobs, and spent their off-hours sewing samples and cutting patterns. They saved enough to move to Los Angeles, where For Love & Lemons became a full-blown brand.
What Makes For Love & Lemons Different
For Love & Lemons exists in a world of its own — a sun-drenched, flower-strewn fantasy where bohemian romance meets lingerie-as-outerwear. Their designs reference vintage Americana, 1970s festival culture, and old Hollywood glamour, rendered in lace, embroidery, floral prints, and sheer fabrics that blur the line between underwear and clothing. A For Love & Lemons bralette is as likely to be worn under a leather jacket at Coachella as it is to bed. The brand's Instagram presence — a curated feed of dreamy, sun-lit imagery — has cultivated a following that borders on cult devotion.
Key Product Lines
Lace Bralettes are the gateway product — delicate, detailed, and designed to peek out from under low-cut tops and open shirts. Bodysuit styles range from sheer lace to embroidered mesh, each one intended as a standalone piece. Matching Sets pair bralettes with high-waisted briefs in seasonal prints and lace patterns. The brand's ready-to-wear line — dresses, skirts, and tops — shares the same DNA, making it easy to build a full For Love & Lemons wardrobe that flows seamlessly from intimates to outerwear.
Who For Love & Lemons Is Best For
For Love & Lemons is for the free spirit who treats fashion as self-expression and sees no reason her lingerie shouldn't be as much a part of her look as her dress. If your style references include Stevie Nicks, vintage slip dresses, and anything vaguely festival-adjacent, this brand will feel like home. It's also the go-to for bridal parties seeking matching getting-ready sets with bohemian charm.
Price and Sizing
Bralettes from $48 to $88, bodysuits from $78 to $148, underwear from $28 to $48, ready-to-wear from $98 to $298. Sizes run XS through XL. The pricing sits in the premium tier, reflective of the detailed lacework and embroidery that defines the brand's aesthetic.