Fleur du Mal
Where haute couture craftsmanship meets provocative modern lingerie design
The Art of Desire, Rendered in Lace and Silk
Fleur du Mal — French for "flower of evil," borrowed from Baudelaire's scandalous 1857 poetry collection — was founded in 2012 by Jennifer Zuccarini, a veteran of the lingerie world who previously built the Kiki de Montparnasse brand. Zuccarini wanted to create lingerie that existed at the intersection of fashion and intimacy: pieces designed with the same rigor as ready-to-wear, intended to be worn as outerwear just as easily as underneath it.
What Makes Fleur du Mal Different
This is a fashion brand that happens to make lingerie, not the other way around. Each seasonal collection tells a story, drawing from art, cinema, and subculture — past collections have referenced 1970s disco, Japanese bondage aesthetics, and Art Deco geometry. The construction is meticulous: French Leavers lace sourced from century-old mills, Italian silk charmeuse, and hardware that's custom-designed for each collection. Every piece is a small work of art, and many customers frame or display pieces rather than relegating them to a drawer.
Key Product Lines
The Luxe Collection features their most refined pieces — silk and lace sets with intricate detailing. Bodysuits are a particular strength, designed to work as tops under blazers or as standalone evening wear. Their Ouvert (open-cup) styles have become signature pieces, celebrated for their boldness and craftsmanship. The ready-to-wear line includes silk dresses, tailored trousers, and corset tops that bridge the gap between lingerie and fashion.
Who Fleur du Mal Is Best For
Fleur du Mal speaks to the fashion-obsessed buyer who sees lingerie as the foundation of personal style rather than a functional necessity. If you read Vogue, follow runway shows, and consider your underwear part of your outfit rather than separate from it, this brand will resonate deeply. It's also the go-to for special occasions where lingerie is part of the experience.
Price Range
Bras from $128 to $248, bodysuits from $198 to $398, underwear from $58 to $128. Ready-to-wear pieces can exceed $500. This is luxury pricing, reflective of the materials, construction, and design that goes into each piece. These are investment purchases meant to last years.
Size Range
Bras in 30–38 bands, cups A–DD. Underwear in XS through XL. The size range is more limited than mass-market brands, which is common at this price tier where each size requires individual pattern work. The brand has been gradually expanding its range.
Sustainability
Fleur du Mal produces in small batches to minimize waste and sources materials from established European mills with strong environmental standards. The brand's emphasis on quality and longevity — pieces designed to last for years rather than seasons — is itself a form of sustainability.