Elomi
Full-figure engineering from D to K cup — British expertise for curves that deserve real support
The Quiet Giant of Full-Figure Lingerie
Elomi is a brand that most women under a DD cup have never heard of — and that's by design. Launched in 2003 as part of the Wacoal Europe portfolio, Elomi was created with a singular focus: to make exceptional lingerie for women who wear cup sizes D through K and band sizes 34 through 48. In a market where most brands treat plus-size as an afterthought — scaling up patterns designed for smaller bodies — Elomi engineers every piece from the ground up for larger busts and fuller figures.
What Makes Elomi Different
Elomi's entire design and engineering team works exclusively on full-figure construction. They don't design for a B cup and then grade up — they start at a G cup and work outward. This distinction matters enormously. A bra designed for a G cup needs completely different engineering than a B cup scaled up: different wire shapes, different strap placement, different panel construction, different fabric tension. Elomi understands this at a molecular level, and it shows in the fit.
Key Product Lines
Matilda is the franchise — a plunge bra in cups D through J that delivers cleavage and lift to fuller busts, something most full-figure brands struggle with. Morgan offers a banded construction with side support panels for maximum shape and security. Cate provides a full-cup silhouette for all-day comfort. Energise is a high-impact sports bra tested to reduce bounce by up to 83% in cups D through K — a genuine game-changer for active women with larger busts. Sachi and Mariella bring fashion-forward lace and embroidery.
Who Elomi Is Best For
Elomi is essential for any woman wearing a D-cup or above who has struggled to find bras that actually fit, support, and look attractive. It's particularly transformative for women in the G-to-K cup range, where options from mainstream brands are virtually nonexistent. If you've been told your size "doesn't exist" or have been squeezing into ill-fitting bras because you couldn't find your size, Elomi is the brand that will change your relationship with lingerie.
Price Range
Bras from $48 to $72, underwear from $18 to $32, swimwear from $48 to $88. For the engineering and construction that goes into each piece, this pricing is remarkably fair. Full-figure bras from luxury brands can cost two to three times as much without the same structural integrity.
Size Range
Bands 34–48, cups D–K (US sizing: D–O). This is one of the widest ranges in the industry, particularly at the upper end of the cup spectrum. Every style is available across the full range — they don't retire colors or designs in larger sizes, a practice that plagues many competitors.
Engineering and Fit
Elomi's parent company, Wacoal, operates one of the most sophisticated bra-fitting research facilities in the world, and Elomi benefits directly from this expertise. Their bras are tested on fit models across the full size range, and each size receives individual pattern adjustments rather than mathematical scaling. The brand also employs "side support" technology — angled panels that gently guide breast tissue forward and center, creating a more lifted, defined shape.