Dora Larsen
Colour-blocked Scandi-meets-London design with a sustainable heart
The Brand That Brought Colour Theory to Your Underwear Drawer
Dora Larsen was founded in 2016 by Georgia Sherwood Sheridan in London, born from a simple observation: lingerie came in black, white, nude, and red, with occasional pastels if you were lucky. Sheridan, a Central Saint Martins graduate who had worked at Victoria's Secret and Agent Provocateur, was obsessed with colour — not single colours, but the relationships between colours. She applied the principles of colour theory, the Bauhaus, and Scandinavian design to lingerie and created something the market had genuinely never seen: intimates that used colour blocking as their primary design language.
What Makes Dora Larsen Different
Every Dora Larsen collection begins with a colour palette, not a silhouette. Sheridan builds each seasonal range around unexpected colour pairings — terracotta against lavender, sage green beside dusty rose, burnt orange layered with teal — that reference contemporary art and interior design rather than traditional lingerie aesthetics. The brand's signature move is the colour-blocked panel: a single bra or brief constructed from two or three complementary shades that create a graphic, modern effect. The result is lingerie that feels joyful and considered, like opening a drawer full of painterly compositions rather than functional basics.
Key Product Lines
Each seasonal collection stands as its own colour story, with names like Anouk, Margot, and Nadia that evoke creative, free-spirited women. Across collections, you will find soft-cup bras, underwired bras, high-waist briefs, thongs, and bodysuits, all in Dora Larsen's distinctive colour-blocked style. The brand also produces loungewear and sleepwear that extends the palette philosophy into at-home dressing.
Sustainability
Dora Larsen is built on sustainable principles. The brand uses recycled lace, recycled elastic, and sustainably sourced fabrics. Packaging is plastic-free. Production takes place in small batches at family-run factories in Portugal and the UK, with transparent supply chain practices. Sheridan has spoken openly about the tension between running a fashion brand and environmental responsibility, making sustainability an ongoing conversation rather than a marketing checkbox.
Who Dora Larsen Is Best For
Dora Larsen is for the woman who considers herself creative — who notices colour in everyday life and finds joy in unexpected combinations. If your Instagram feed leans toward interiors, ceramics, and contemporary art, your underwear drawer should probably lean toward Dora Larsen. The brand also appeals to anyone tired of the black-white-nude cycle who wants to feel genuinely delighted every time she gets dressed.
Price Range
Bras from $55 to $95, underwear from $25 to $55, bodysuits from $85 to $130. Mid-to-premium pricing that reflects sustainable materials and European production.