Curvy Kate
By curvy women, for curvy women — D-K cups with personality
The Brand That Refused to Make Boring Big Bras
Curvy Kate was launched in 2009 by Hannah Houston in the United Kingdom with a pointed frustration at the heart of its founding: why did every bra above a D cup look like it was designed by an orthopaedic surgeon? Houston, herself a fuller-busted woman, was tired of the choice between ugly, utilitarian bras that provided support but zero style, and gorgeous fashion bras that simply did not exist in her size. Curvy Kate was built to obliterate that false choice, proving that D-through-K cups could have bold prints, bright colours, fashion-forward designs, and actual sex appeal.
What Makes Curvy Kate Different
Curvy Kate designs exclusively for D-K cups in bands 28 through 44. This is not a brand that makes pretty bras for A-D and then grudgingly scales up a couple of styles for bigger busts. Every single design starts life as a fuller-bust garment, engineered from the ground up with the structural demands of larger cup sizes in mind. The brand's design team includes fuller-busted women who wear and test every style, ensuring that the fashion-forward prints and colours never come at the expense of fit and support.
Key Product Lines
Lifestyle covers everyday bras in reliable, comfortable constructions with seasonal prints and colours. Luxe brings premium fabrics and elevated design to the full-bust category. Swim is a major strength, offering bikinis and swimsuits in the same D-K cup range with genuine underwire support — a rarity in swimwear. Star in a Bra is the brand's annual model search, which casts real women as campaign models, reinforcing the brand's commitment to authentic representation.
Who Curvy Kate Is Best For
Curvy Kate is essential for any woman in the D-to-K cup range who refuses to accept that her size means sacrificing style. It is particularly transformative for women in the G-plus range, where mainstream fashion lingerie options are virtually nonexistent. If you have ever wanted a hot-pink leopard-print balconette in a 34HH, Curvy Kate is probably the only brand that has ever made one.
Price Range
Bras from $35 to $60, underwear from $14 to $28, swimwear from $30 to $70. This is accessible mid-tier pricing, deliberately kept reasonable because Houston believes plus-size women should not have to pay a premium simply for existing in a larger body.
Size Range
Bands 28-44, cups D-K. Swim in the same range. This focused range allows the brand to invest all its engineering expertise into the sizes that are most underserved by the broader market.