Coco de Mer
Sensual luxury for the discerning — from London's Covent Garden since 2001
London's Temple of Sensual Luxury
Coco de Mer was founded in 2001 by Sam Roddick, daughter of The Body Shop founder Anita Roddick, in London's Covent Garden. Named after the coco de mer palm, whose seed is the largest in the plant kingdom and bears a striking resemblance to the female form, the brand was conceived as a space where luxury, sensuality, and ethics could coexist. Roddick wanted to challenge both the clinical sterility of the mainstream intimates market and the tackiness of the adult industry by creating a destination that treated pleasure as something refined, considered, and beautifully designed.
What Makes Coco de Mer Different
Coco de Mer exists in a category of its own — part luxury lingerie house, part curated pleasure boutique, part cultural institution. The brand combines exquisite lingerie with a carefully edited selection of pleasure accessories, literature, and art, all unified by a design philosophy rooted in beauty and craftsmanship. Their lingerie collections draw from vintage glamour, burlesque, and couture tradition, using French Leavers lace, Italian silks, and hand-finished construction. But the brand's real distinction is its holistic approach to sensuality, treating lingerie not as an isolated product but as part of a larger experience of self-discovery and confidence.
Key Product Lines
The Lingerie Collection features bras, knickers, corsets, and bodysuits in rich fabrics with intricate lace overlays and satin bindings. Icons are signature pieces that have achieved cult status, including their open-cup bras and keyhole briefs. The Bridal edit is darkly romantic rather than traditionally white, offering pieces in ivory, blush, and champagne with bondage-inflected details. Their Accessories range spans from silk blindfolds to handcrafted pleasure objects presented in lacquered boxes.
Who Coco de Mer Is Best For
Coco de Mer is for the woman who views lingerie as an extension of her inner life — who wants pieces that feel as transformative as they look. The brand resonates with those who appreciate slow luxury, craftsmanship over trends, and the idea that sensuality is something to be cultivated rather than consumed. If you shop at Liberty London, if you read Anais Nin, and if you believe the details no one sees matter most, Coco de Mer will feel like home.
Price Range
Bras from $120 to $450, underwear from $70 to $200, corsets and bodysuits from $250 to $800. Accessories from $40 to $500. This is luxury pricing rooted in genuine craft — small production runs, European fabrics, and a retail experience designed for discovery rather than transaction.