Cake Maternity
Australian maternity lingerie that proves nursing bras can be beautiful
The Australian Brand That Made Nursing Bras Desirable
Cake Maternity was founded in 2008 in Sydney, Australia, by Tracey Montford, a new mother who — like so many founders in this space — was dismayed by the state of nursing lingerie. But Montford's frustration was specific: she did not just want a nursing bra that worked; she wanted one that was beautiful. Having worn gorgeous lingerie her entire adult life, she resented the implication that motherhood meant surrendering aesthetic pleasure in her underwear drawer. Cake Maternity was born from the conviction that nursing bras could be as desirable as any other lingerie — that lace, colour, and thoughtful design were not incompatible with clip-down cups and breast-pad pockets.
What Makes Cake Maternity Different
Cake Maternity treats nursing lingerie as a fashion category, not a medical one. Their design process begins with the same considerations as any fashion lingerie brand — fabric selection, colour palette, silhouette, lace sourcing — and then layers on the functional requirements of nursing. The result is bras that look like they belong in a boutique lingerie shop rather than a maternity ward. But beauty never compromises function: every Cake bra undergoes rigorous testing for nursing accessibility, support during engorgement, comfort on sensitive post-partum skin, and durability through repeated washing. The brand also specialises in larger cup sizes, recognising that many women experience significant cup-size increases during pregnancy and nursing.
Key Product Lines
Croissant is the bestselling wire-free nursing bralette, named (like all Cake products) after a delicious baked good. Mousse is the flexible, seamless everyday nursing bra. Rock Candy offers underwire support for women who prefer structured bras during nursing. Gateau provides a luxury lace option for special occasions. Chantilly features delicate French-inspired lace. Pumping bras integrate hands-free pumping functionality. Their product naming convention — every style named after a cake or pastry — adds warmth and personality to a category that is often clinical and humourless.
Who Cake Maternity Is Best For
Cake Maternity is for the new mother who refuses to accept that practicality and beauty are mutually exclusive — who wants to feel like herself during a period of enormous physical change. The brand is particularly strong for fuller-busted nursing mothers (the range extends to an I cup in some styles), a demographic that is chronically underserved by nursing bra brands that max out at a D or DD. It is also ideal for women who are experiencing their first pregnancy and want reassurance that gorgeous lingerie does not end at motherhood.
Price Range
Nursing bras from $45 to $75, loungewear from $40 to $60. Mid-to-premium pricing that reflects the dual engineering challenge of fashion design plus nursing functionality.
Size Range
28D to 40I in many styles, with some wire-free styles in S-XXL. This fuller-bust focus ensures that the women who experience the most dramatic size changes during pregnancy and nursing have access to beautiful, well-engineered support.