Bravissimo
The go-to destination for D-L cups with expert fitting since 1995
The Brand That Told Fuller-Busted Women They Deserved Better
Bravissimo was founded in 1995 by Sarah Tremellen in the United Kingdom, born from a deeply personal frustration. As a D-cup woman in her twenties, Tremellen found that shopping for bras meant choosing between ugly beige constructions from specialist brands or squeezing into ill-fitting styles from fashion retailers. Her solution was radical for the time: a catalogue (and later retail) business dedicated exclusively to women with D-cup-and-above busts, offering beautiful, well-fitting lingerie with the expert guidance that this underserved market desperately needed. Three decades later, Bravissimo operates retail stores across the UK and remains the gold standard for fuller-bust expertise.
What Makes Bravissimo Different
Bravissimo is equal parts retailer and educator. While they carry brands from across the lingerie industry — Panache, Freya, Fantasie, Wacoal, and their own house label — the real value is in their fitting expertise. Bravissimo's fitting specialists undergo extensive training and are themselves fuller-busted women who understand the challenges firsthand. A fitting at Bravissimo is not a perfunctory tape-measure exercise; it is a consultative experience that considers shape, projection, root width, and lifestyle alongside size. Many women report that their first Bravissimo fitting was the first time they wore a correctly sized bra.
Key Product Lines
Bravissimo Own Label includes bras, swimwear, and clothing designed in-house specifically for D-plus bodies. The Edit is their curated selection of third-party brands, chosen for quality and fit in the fuller-bust range. Clothing is a unique addition — Bravissimo designs dresses, tops, and shirts specifically for women with larger busts, solving fit problems that the mainstream fashion industry ignores. Swim covers bikinis and swimsuits in D-L cups with proper underwire support.
Who Bravissimo Is Best For
Bravissimo is indispensable for any woman wearing a D cup or above who wants expert guidance alongside beautiful options. It is especially life-changing for women in the G-to-L range, where finding a properly fitting bra without expert help is nearly impossible. First-time visitors often discover they have been wearing entirely wrong sizes — it is not uncommon for a woman to arrive believing she is a 36DD and leave wearing a 32GG that fits perfectly. The in-store fitting experience is the brand's greatest asset.
Price Range
Own-label bras from $40 to $75, third-party brands from $35 to $100, clothing from $50 to $150, swimwear from $45 to $90. Mid-to-premium pricing that reflects the expertise and curation involved.
Size Range
28D to 40L in bras (varying by style and brand), with some brands extending further. The focus is entirely on D-plus, making this the deepest selection of fuller-bust options under one roof.