Cuban-American designer Nicole Sainz started “Nicolita“  Swimwear Brand in 2001 out of her dorm room while attending the University of Southern California. As a student at USC, Nicole’s first success came, when “Nicolita” Swimwear established a strong customer following, catching the attention of buyers from Los Angeles and Orange County based boutiques.

Nicole Sainz with Models during 2003 University of Southern California Fashion Show (above)

Nicole Sainz graduated from the Marshall School of Business with an emphasis on Entrepreneurship and Marketing in December 2002. Nicole’s business backgroud, entrepreneurial spirit and fashion sense launched the brand into department stores, such as Nordstrom and Dillard’s. Word-of-mouth advertising has established Nicole Sainz as a reputable fashion designer in California.

Nicole Sainz, the Designer and Founder of “Nicolita” Brand (above)

Thanks to Nicole’s business efforts, “Nicolita” Swimwear Brand now distributes products all over the country and also Internationally. International and domesic media coverage has also provided oportunities for Nicole Sainz to design for private lable brands and corporations.

“Nicolita” Swimwear, “Casa Cabana” Collection (above)