The “Jolidon Import-Export SLR” company was founded in 1993 in Cluj-Napoca, Romania. By 1994, it produced its first cotton and lace lingerie collection. The year of 1995 was very significant for the company, since it marked the appearance of the first “Jolidon” catalog. Also, this was a year when the company first participated in a TIBCO fair in Bucharest and made the first major investment in the sewing machines.

Jolidon, Spring-Summer 2008 Collection, Body with Push-up Bra & Brazilian bottom in Black (above)

In 1998, the company first participated in an international trade fair – Lyon Mode City. The same year, ”F60“, the best sold swimsuit for the next 5 years, has been created. In 1999, the company buys the firs labeling machine.

And in 2000, company opened its branch in Bucharest, successfully implemented computerized Lectra system for the realization of patterns; aquired the first performing machine, and opended the “Jolidon Hungary KFT“, the first head office in Budepest.

Jolidon, Spring-Summer 2008 Collection, Underwired Bra & Brazilian panty in Lila (above)

The appearence of the first lace collection in 2001 brought the company an instanteneous success and recognition. When Jolidon appeared at the Lyon Mode City that year, it was the company with the most articles selected for the trend presentation: 24 articles. Shortly after, the company opened “Jolidon Italy SRL“, with the head office in Milano. And two years later, in 2003, the company opens “Jolidon France SARL” with the head office in Paris.

Jolidon, Spring-Summer 2008 Collection, Push-up Bra & Brazilian panty in White (above)

Having an office in Paris meant new opportunities for the company growth. Jolidon participated in the SIL Paris in 2003. The same year, the company completed integration of the Lectra system: design, patterns and cuts, and also invested in real estate by acquiring the majority of stock shares of the Cetate SA Suceava.

In 2004, the company acquired its main competitor on the Romanian market, a company called “SC Argos SA“.

Jolidon, Spring-Summer 2008 Collection, Push-up Bra & Brazilian panty in Floral print (above)

By 2005, Jolidon opened its second branch in France – in Lyon. And in 2006, Jolidon is presented two major awards: the “Award Audace Matiere at Ultralingerie” during the “Salon International de la Lingerie” in Paris and the “Superbands Romania” award for fashion.

That year, the company revenue has achieved 6,9 million Euro. The company has also launched its new child brand “Prelude” at the Lyon Mode City fair.  Also, the acquisition of LCS Conf SA, one of the most important textile companies in Romania, played an important role in the company development.

Jolidon, Spring-Summer 2008 Collection, Push-up Balconette Bra & Brazilian panty in Black & White (above)

In 2007, Jolidon also acquired the majority of stock shares of the “Emmeci Group“,  a company that was well-known in the lingerie world for its brands, such as “Infiore” and “Chiaro di Luna“.

Jolidon lingerie is distinguished for its joyfull combination of colors, materials and accessories that the brand offers to create a unique style without loosing freedom of expression. The determined professionals from this young, strong and dynamic organization, where people never say never, contribute daily to Jolidon’s main goal, a reinvention of every woman’s style.